Peer-reviewed publications by Achir Kalra in data mining, machine learning, computational advertising, and mobile systems — published at venues including KDD, ICDM, CIKM, WWW, and IEEE TKDE. Full papers are available for download below.
2023
Reserve Price Optimization in First-Price Auctions via Multi-Task Learning
Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen
23rd IEEE International Conference on Data Mining (ICDM 2023), December 2023
2020
To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement
Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
The Web Conference (WWW), April 2020
2019
Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising
Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen
The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2019), August 2019
Webpage Depth Viewability Prediction using Deep Sequential Neural Networks
Chong Wang, Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
IEEE Transactions on Knowledge and Data Engineering, Vol. 31, No. 3, March 2019
Ad Blocking Whitelist Prediction for Online Publishers
Shuai Zhao, Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen
The 2019 IEEE International Conference on Big Data (IEEE Big Data), December 2019
2018
Predictive Models and Analysis for Webpage Depth-level Dwell Time
Chong Wang, Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
Journal of the Association for Information Science and Technology (JASIST), Vol. 69, No. 8, 2018
2017
Probabilistic Models for Ad Viewability Prediction on the Web
Chong Wang, Achir Kalra, Li Zhou, Cristian Borcea, Yi Chen
IEEE Transactions on Knowledge and Data Engineering, Vol. 29, No. 9, September 2017
Ad Blocking and Counter-Ad Blocking: Analysis of Online Ad Blocker Usage
Shuai Zhao, Chong Wang, Achir Kalra, Leon Vaks, Cristian Borcea, Yi Chen
The 23rd Americas Conference on Information Systems (AMCIS 2017), Emergent Research Forum
2016
Webpage Depth-level Dwell Time Prediction
Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen
The 25th ACM International Conference on Information and Knowledge Management (CIKM 2016), October 2016
2015
Viewability Prediction for Online Display Ads
Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen
The 24th ACM International Conference on Information and Knowledge Management (CIKM 2015)
2009
MobiSoC: A Middleware for Mobile Social Computing Applications
Ankur Gupta, Achir Kalra, Daniel Boston, Cristian Borcea
ACM/Springer Mobile Networks and Applications (MONET) Journal, Vol. 14, No. 1, 2009
2008
The MobiSoC Middleware for Mobile Social Computing: Challenges, Design, and Early Experiences
Cristian Borcea, Ankur Gupta, Achir Kalra, Quentin Jones, Liviu Iftode
1st International Conference on Mobile Wireless Middleware, Operating Systems, and Applications (Mobilware 2008), February 2008