Nerd
The math, code and curiosities behind USA Times — where we geek out on purpose.
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The Secret in Our Stars: The Golden-Ratio Math Hidden in the USA Times Logo
The four stars in our masthead aren’t decoration. Each is 1.618× the last and trimmed by a power of the golden ratio. A fun tour of the number, the pentagram, and why we hid φ in our name.
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The Star Files: Eighteen Months of Sketches, Specs and φ — the Complete Evolution of the USA Times Logo
From a pencil sketch in September 2024 to a theorem in the masthead: spec sheets, whiteboard pentagrams, 5 a.m. research, a star weighed in grams, and the exact golden-ratio cuts. The full archive, in order.