At NY Pizza Suprema, One of Manhattan’s Most Decorated Slice Shops, Uber Eats Charges the Shop’s Own Price on Every Pie — and the Kitchen Eats the Commission

10 min read · 2,302 words

NY PIZZA SUPREMA (Chelsea, 413 8th Avenue, Manhattan) — Italian / Pizza. Case study #35. Prices compared between NY Pizza Suprema’s own online-ordering menu (on Sauce, the commission-free first-party channel linked from the shop’s website) and the same shop’s Uber Eats storefront, both for the 413 8th Avenue location, captured the same day.

Order the Suprema — the namesake round pie loaded with sausage, pepperoni, onions, peppers and mushrooms that has fed the line outside this Eighth Avenue counter for decades — directly through NY Pizza Suprema’s own online menu and a whole pie is $43.17. Order the same pie, from the same oven, delivered on Uber Eats and it is… $43.17. The $28.47 round cheese is $28.47 either way; the $37.66 Margherita is $37.66 either way; the $50.52 Pepperoni Fra Diavolo Sicilian is $50.52 either way. We priced 23 of Suprema’s whole pies side by side — the famous signature rounds, the specialty pies and the full vegan line — and every single one carried the identical price on Uber Eats, to the cent, as ordering direct. The average markup across the whole board was exactly 0%.

There was no exception, in either direction: all 23 pies matched to the penny. This is the pattern this series has now found again and again at the city’s slice counters — the delivery menu is simply the shop’s own menu — and it is worth pausing on here, because NY Pizza Suprema is not a random corner slice joint. It sits across from Penn Station and Madison Square Garden, and its round cheese slice is the one the pseudonymous critic behind “Slice Harvester” awarded the only perfect score in a survey of hundreds of Manhattan slices. When a shop this scrutinized holds its Uber prices at its own, it means the shop, not the customer, is the one absorbing the platform’s commission.

The markup

Across the 23 matched pies the delivery markup was 0% — a mean of zero, a median of zero, and a range of exactly zero to zero. A basket of all 23 pies costs $930 ordering direct and the identical $930 to have delivered on Uber Eats. There is no gentle treatment for the cheap pies and no steeper one for the expensive ones: a $28.47 round cheese, a $37.66 Grandma, a $43.17 Suprema and a $50.52 Pepperoni Fra Diavolo are all listed at the shop’s own price on the app. (The only item that moved at all was a bottle of soda — a 2-litre, which is actually a little cheaper on Uber than on the shop’s own menu — and beverages are excluded here.) This is the same flat pattern this series has found at Prince Street, Paulie Gee’s, Table 87, Emily, Motorino and Van Leeuwen: an honest transfer of the menu to the app, with the shop swallowing the platform’s cut.

What the shop nets

Here is why a 0% markup is the whole story. When a customer orders delivery through Uber Eats, the platform keeps a commission on the sale. To come out level with a walk-in, a shop would need to mark its delivery menu up by about +42.9% at a 30% commission — or about +17.6% even at New York’s capped 15%. Suprema marks up nothing at all. So the math runs entirely against the shop: apply a 30% commission to the $930 delivery basket and Suprema keeps about $651 — roughly $279 less than the $930 the same pies bring in ordering direct. Even at New York’s capped 15% rate it nets about $791, still about $140 less than direct. On all 23 of the 23 pies, the shop nets less selling through Uber than selling the same pie through its own channel. This is the pattern this series calls absorbing (Type B): the customer pays the shop’s own price, and the shop quietly eats the commission out of its own margin.

Why it still lands on Uber

Suprema sets its own menu prices; Uber does not. But Uber sets the commission, and a shop that chooses to hold its delivery prices at its own is choosing to absorb it. Many restaurants in this series lift their delivery menus to recover the platform’s cut, in whole or in part; Suprema has, on every pie, declined to — holding its Uber prices at its own direct-order prices to the cent. That protects the delivery customer and squeezes the kitchen. It does not make the fees disappear: on top of these identical menu prices, Uber still charges the delivery customer a delivery fee, a service fee and tax at checkout — none of which appear in the figures above, because they require a logged-in order to see. Uber also reports to merchants a “Menu Markup” metric measuring the gap between a restaurant’s own prices and its in-app prices; at Suprema that gap is zero, which means the commission comes entirely out of the shop.

The New York context

New York City caps the core commission a delivery app can charge a restaurant at 15% for delivery, plus 5% for other listing and marketing services and 3% for card processing — limits the City Council first made permanent in 2021. A 2025 amendment, signed into law after the platforms sued and settled, now lets restaurants opt to pay an additional up to 20% for “enhanced services” such as wider delivery zones and top-of-search placement, which can push the total a restaurant chooses to pay toward roughly 43% — the same figure a shop would need to mark up its menu just to break even. Suprema marks up none of it. One place New York’s cap does reach the customer is on the rival app: DoorDash layers a consumer “NYC Regulatory Response Fee” onto its checkouts, a surcharge it added to offset the commission cap — a mechanism worth flagging wherever it appears, though it is DoorDash’s and is charged at checkout rather than in the menu prices matched here. The Mayor’s Department of Consumer and Worker Protection continues to review delivery-app fees.

By the numbers

• Pies matched: 23 (same description and portion, same 413 8th Ave location; the shop’s by-the-slice items, sides, beverages and any item we could not confirm to the cent on both platforms were excluded)
• Delivery markup: mean 0%, median 0%, range 0% to 0% — all 23 of 23 pies priced the same to the cent on Uber Eats
• Basket: $930 ordering direct, $930 delivered on Uber Eats — identical
• Break-even markup at a 30% commission: +42.9% — Suprema’s 0% is a long way below it
• What the shop nets: about $651 on the basket at a 30% commission (~$279 less than direct); about $791 even at New York’s capped 15% (~$140 less)
• Pies on which the shop nets less than ordering direct: 23 of 23 at a 30% commission; 23 of 23 at New York’s capped 15%
• Story type: B (absorbing) — the customer pays the shop’s own price; the shop absorbs the platform’s commission

Method

On 16 July 2026, USA Times captured NY Pizza Suprema’s own prices from its first-party online-ordering menu on Sauce (getsauce.com), the commission-free ordering channel linked directly from nypizzasuprema.com for the 413 8th Avenue location — the price a customer pays ordering directly from the shop, on a channel that carries no marketplace commission markup. We captured those prices with the storefront set to Pickup, so the figure is the shop’s own counter price with no delivery cost attached, and treated it as the direct/counter price. The same day, we captured Uber Eats list prices for the same 413 8th Avenue store from the rendered storefront and matched them item by item; all 23 matched pies were priced identically to the cent. We matched only whole pies with the same description and portion (round, Sicilian square and grandma pies are treated as the distinct items they are, and the vegan line is matched separately), used list prices rather than promotional prices, and excluded by-the-slice items, sides, beverages, half-and-half combo pies and any item we could not confirm to the cent on both platforms. Because a logged-in checkout is required to see them, this automated audit did not capture the delivery fee, service fee, any New York regulatory fee, tax or tip a customer pays on top; the Uber figures reported are the storefront’s list prices for the food. The “shop nets” figures are an analytical estimate that applies a 30% (and, separately, New York’s capped 15%) commission to the Uber Eats price; they are our interpretation of the economics, not figures disclosed by Uber, and the true commission tier for this store is a private contract term that is not public. Prices can change and can vary by address; figures reflect the moment of capture.

Right of reply

USA Times contacted NY Pizza Suprema and Uber for comment and will update this report with any response. Suprema was told plainly that it is not the target of this story — and was asked the one question that decides it: after Uber’s commission, does it net more, less or the same as ordering direct, and is holding its Uber prices at its own direct-order prices a deliberate choice. Uber was asked about its commission tiers in New York and whether it tracks the gap between a restaurant’s own prices and its in-app prices (the metric it reports to merchants as “Menu Markup”).

Sources

• NY Pizza Suprema direct-order (Sauce, commission-free) prices — NY Pizza Suprema online-ordering menu on Sauce, 413 8th Ave, captured 16 July 2026.
• NY Pizza Suprema Uber Eats list prices — NY Pizza Suprema, 413 8th Ave, on Uber Eats, captured 16 July 2026.
• NYC delivery fee caps and the 2025 amendment — NYC Department of Consumer and Worker Protection, delivery fee caps, reviewed July 2026.

This report is part of a USA Times series auditing food-delivery pricing. Prices were collected by USA Times on the date noted, compared item by item against the restaurant’s own current menu, and reviewed by an editor before publication.