USA Times Data Desk
The USA Times Data Desk is the newsroom’s data and investigations unit. It collects prices, fees and public records directly from the source, verifies them item by item, and builds the charts and tables behind USA Times investigations. Every figure it publishes is traceable to a named, dated source.
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Surveillance Pricing, Explained: When the Price Is Built Around You
The price on your screen may no longer be a fact about the product — it may be a fact about you. A plain-English guide to surveillance pricing, what the FTC and Consumer Reports found, and the New York law that forces some companies to disclose it.
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At F&F Pizzeria, Carroll Gardens’ Court Street Slice Shop, DoorDash Charges the Same Price as Ordering Direct — and the Kitchen Still Eats the Commission
USA Times priced 10 whole pies at F&F Pizzeria in Carroll Gardens against the same shop’s DoorDash marketplace storefront and found the identical price on every one – a $29.45 cheese pie, a $50.57 clam pie – a 0% markup that DoorDash’s own page confirms is ‘set directly by the Merchant.’ Far below the ~43%…
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At Song ’E Napule, the West Village Neapolitan Favorite, Uber Eats Runs Higher Than the Pizzeria’s Own Menu — Up to 39% on the Panuozzi, Yet the Kitchen Still Nets Less
USA Times priced 31 items at Song ‘E Napule, the Michelin Bib Gourmand Neapolitan pizzeria at 132 West Houston Street, against the same restaurant’s own online-ordering menu. Unlike the flat 0% pizzerias, Song ‘E Napule does mark up delivery on Uber Eats – about +13% on average, up to +39% on its panuozzi sandwiches and…
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At Paulie Gee’s Slice Shop, the Greenpoint Slice Shop, Uber Eats Charges the Same as Ordering Direct — One Pie Even Cheaper — and the Kitchen Eats the Commission
USA Times priced 14 whole pies at Paulie Gee’s Slice Shop in Greenpoint against the same shop’s Uber Eats storefront and found the same price on every one – a $29.75 cheese pie, a $42 Hellboy Squared, a $43.75 vegan Freddy Prince – with the sausage pie actually $2 cheaper on Uber. The markup is…
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At Screamer’s, Brooklyn’s Vegan Pizzeria, Uber Eats Charges More Than the Counter — Yet the Shop, Not You, Still Absorbs Uber’s Cut
USA Times priced 25 items at Screamer’s Pizzeria’s vegan counter in Crown Heights against the same shop’s Uber Eats storefront. Unlike the flat 0% pizzerias, Screamer’s does mark up delivery – about +7% on average, up to +13% on its cheapest pies. But that is far below the ~43% it would need to break even…
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At Table 87, the Gowanus Coal-Oven Pizzeria, Uber Eats Charges the Exact Dine-In Price — and the Kitchen, Not You, Eats the Commission
USA Times priced 31 items at Table 87’s Gowanus coal-oven pizzeria against the same store’s Uber Eats storefront and found the same price on every one — a $29 twenty-inch Margherita, a $17 twelve-inch, a $46 Calabrese ‘Nduja, all identical. The same prices also appear on DoorDash. The markup is zero, far below the ~43%…
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At Joe & Pat’s, the East Village Pizzeria With No Delivery Markup, Uber Eats Charges the Same for the Food — and Often Less
USA Times priced 57 items at Joe & Pat’s East Village counter (168 1st Ave) against the same kitchen’s Uber Eats storefront and found no delivery markup: 27 items identical, 25 cheaper on Uber, only 5 higher, and the basket about $26 cheaper on Uber ($1,361 vs $1,387). Because the pizzeria adds no markup, after…
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At Williamsburg Pizza’s Lower East Side Counter, Uber Eats Adds the Same Flat Surcharge to Everything — Down to the 50-Cent Side of Marinara
USA Times priced 36 items at Williamsburg Pizza’s Lower East Side counter (277 Broome St) against the same kitchen’s Uber Eats storefront and found a flat 10% markup on every one: a large Brooklyn pie $25 vs $27.50, an Apple Bacon pie $33 vs $36.30, a 50-cent side of marinara vs 55 cents. The 10%…
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At Denino’s, the Port Richmond Pizzeria Staten Island Reveres, Uber Eats Adds the Same Flat Surcharge to Everything — Even the Soda
USA Times priced 38 items at Denino’s Port Richmond counter (524 Port Richmond Ave, Staten Island) against the same kitchen’s Uber Eats storefront and found a flat 10% markup on every one: a Cheese Pie $19.50 vs $21.45, a Garbage Pie $28.50 vs $31.35, a $3.50 soda vs $3.85. The 10% sits below New York’s…
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At Blue Ribbon Sushi Bar, Uber Eats Costs No More Than the Counter — So the Shop, Not You, Pays Uber’s Cut
USA Times priced 51 items at Blue Ribbon Sushi Bar’s Rockefeller Center counter against the same store’s Uber Eats storefront and found a flat 0% markup: every item, from an $8 piece of tuna and a $2.50 bottle of water to a $27 sushi platter, costs exactly the same on Uber as at the counter.…